This Capitol Hill toy store, which moved last year from Madison Valley, catapulted to victory by catering to kids as much as to their parents. What 10-year-old wouldn't like complimentary snacks, a free toy on their birthday, and a 15 percent discount for spending their allowance on the last Sunday of the month? Parents cheer the shop's "educational, unique toys" and "amazing, friendly, caring staff." We also salute the free gift-wrapping and the recently added children's book department.