Originally published Wednesday, February 8, 2012 at 3:30 PM
Getting caffeine fix as easy as taking deep breath
AeroShot, went on the market in late January in Massachusetts and New York, and is available in France.
The Associated Press
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CAMBRIDGE, Mass. — Move over, coffee and Red Bull. A Harvard professor thinks the next big thing will be people inhaling caffeine from a lipstick-size tube. Critics say the novel product is not without risks.
The product, AeroShot, went on the market in late January in Massachusetts and New York and is available in France. A single unit costs $2.99 at convenience, mom-and-pop, liquor and online stores.
Biomedical-engineering professor David Edwards said AeroShot is safe and does not contain common additives, such as taurine, used to amplify the caffeine effect in common energy drinks. Each plastic canister contains 100 milligrams of caffeine powder, about the amount in a large cup of coffee, plus B vitamins.
Sen. Charles Schumer, D-N.Y., wants the Food and Drug Administration (FDA) to review AeroShot, saying he fears it will be used as a club drug so that young people can drink until they drop. Schumer's national spokesperson did not respond to calls for comment.
FDA spokeswoman Siobhan DeLancey declined to comment, saying the agency will respond directly to Schumer on the matter.
Edwards said Schumer's comments are understandable in the context of developments from the past few years, when students looking for a quick and cheap buzz began consuming caffeine-packed alcoholic drinks they dubbed "blackout in a can" because of their potency. But he said AeroShot is not targeting anyone younger than 18 and it safely delivers caffeine into the mouth, just like coffee.
"Even with coffee — if you look at the reaction in Europe to coffee when it first appeared — there was quite a bit of hysteria," he said. "So anything new, there's always some knee-jerk reaction that makes us believe 'Well, maybe it's not safe.' "
Once a user shoots a puff of calorie-free AeroShot into his or her mouth, the lemon-lime powder begins dissolving almost instantly. Each single-use container has up to six puffs.
"The act of putting it in your mouth is the act of breathing, so it's sort of surprising, and often people the first time they take the AeroShot, they laugh," said Edwards, who also came up with a breathable chocolate product a few years back.
Dr. Lisa Ganjhu, a gastroenterologist and internal-medicine doctor at New York-based St. Luke's-Roosevelt Hospital, said people need to be aware of how much caffeine they are ingesting.
"You want those 10 cups of coffee, it will probably take you a couple hours to get through all that coffee," Ganjhu said. "With these inhale-caffeine canisters you can get that in 10 of those little canisters — so you just puff away and you could be getting all of that within the hour."
The product packaging warns people not to consume more than three AeroShots a day.
Northeastern University students who sampled the product recently gave it mixed reviews.
"This tastes really good and I think it rocks," student Zack Huang said after puffing onto a free sample.
One student was not happy with the taste, echoing sentiment expressed online by some consumers.
People elsewhere vowed they would never give up their morning coffee. "I want to brew it, I want to stir it and I want to drink it slowly as I absorb the caffeine," said longtime coffee fan Mark Alexander.
The makers of AeroShot appear to be aware of that sentiment, declaring that the product isn't about switching away from coffee, but rather making it easier for people with active lifestyles to get their caffeine fix.
"It's easy to take AeroShot with you when you go biking, skiing, curling, or any other activity that consumes energy," according to the product's website.
AeroShot, manufactured in France and the flagship product of Cambridge-based Breathable Foods, is the product of a conversation that Edwards had with celebrity French chef Thierry Marks in summer 2007.

